Helen Jackson was appointed Chief Content Officer in December 2012.  In this role, Helen oversees the creative and commercial vision for BBC Worldwide's content strategy and covers the company's content development and acquisition activity, channels curation and editorial standards.

Previously BBC Worldwide's Managing Director, Content & Production and, before, Director of Independents, Helen joined BBC Worldwide more than two decades ago.  In that time, she has built up formidable commercial experience in the television sector holding various roles across international sales and distribution, marketing and content investment.

In 2000, Jackson launched BBC Worldwide's Indie Unit to manage its rights acquisitions from the independent sector. Following the terms of trade changes in 2004, Jackson's leadership produced much closer partnerships and collaboration across the sector, through long-term development deals, seed investment to nurture new talent and a number of equity stakes in UK and international production companies.

Under Helen's leadership the Content & Production team took the lead in sourcing funding for British television.  She managed BBC Worldwide's investment in some of the UK's best independent producers - including Clerkenwell Films, Baby Cow and Big Talk, as well as start-ups Left Bank Pictures and Sprout Pictures - and directed BBC Worldwide's talent brand management, including a development deal with Raise The Roof Productions Ltd.

Internationally, she has overseen BBC Worldwide's production activity as the company expanded a network of production bases in Los Angeles, New York, Paris and Mumbai, as well as establishing production partnerships in Sydney (Freehand), Toronto (Temple Street), Argentina (GP Media), Germany (Tower Productions), Russia (MIR Reality) and Brazil (Mixer).