Mobile Applications | Privacy Statement
Updated: 23rd November 2012
This privacy statement covers your use of mobile applications
(Mobile Apps) developed by BBC Worldwide (BBCW), a UK-based
commercial subsidiary of the British Broadcasting Corporation.
Information collected by BBCW
During the course of providing you with Mobile App services, we
sometimes need to collect information about you and your use of our
Information you give to us
When you use a BBCW Mobile App we may ask if you would like to
receive marketing emails from us or we may invite you to take part
in a competition or to share content via email or social networks.
To benefit from these services you may be required to provide us
with personal information such as your name, e-mail address,
telephone number or date of birth.
Information gathered from your use of our Mobile
When you use our Mobile Apps they may collect certain
information automatically, such as the type of mobile device you
are using, the device ID, IP address, MAC address, IMEI number (a
number unique to your device) and information about your use of our
Apps. Where possible, unique identifiers are anonymised and at no
time do we attempt to identify you as an individual.
BBCW Apps do not collect precise real-time location information
about your device.
are small text files, which are set by a website or app operator so
that your browser or device may be recognised. They typically
contain anonymous information such as a unique, randomly generated
functionality to you, such as push notifications, or to learn about
your use of our Mobile Apps (as described below in usage
How we will use your information
Any personally identifiable information that you give to us will
only be used for the purpose(s) for which it was supplied. For
example, to send you newsletters you have subscribed to or to
administer a competition.
Automatically gathered information is used to enable us to
provide you with a better service by helping us to understand how
our Mobile Apps are used and by reporting any technical problems to
Usage reporting (analytics)
To better understand how our Mobile Apps are used, we may use
the services of another company to provide us with anonymous
statistical information about your use of our Mobile App(s).
Analytics services we may use & how to
Flurry Analytics - you may opt-out of reporting by Flurry
Analytics by following the instructions on their site: http://www.flurry.com/user-opt-out.html.
For more information about how Flurry Inc treats your information
please visit their Privacy
Google Analytics - at the present time, it is not possible to
opt-out of reporting by Google Analytics. If you are not happy for
to be included in their reporting please do not use our Apps until
we have a solution to allow you to opt-out. For information about
how Google treats your information please visit their Privacy
Information we may share
We will only share your information with third parties if we
have your consent to do so or when they are providing a service for
us. For example, a third party developer or an analytics company.
Such third parties will only use that information in accordance
with our instructions and not for their own purposes. Otherwise, we
will keep your information confidential except where disclosure is
required or permitted by law (for example to government bodies and
law enforcement agencies).
Information shared by you
When you use our Mobile Apps we may invite you to share content
via email or via a social network. If you choose to share content
then please be aware that the privacy and cookies policies of such
third party sites govern the information you submit to them and we
encourage you to read them.
Users under 16 years of age
If you are under 16 years of age, you must have your
parent/guardian's permission before you provide us with any
How long we will store your information
We will hold your personal information on our systems for as
long as it is necessary to provide you with the service you have
requested. You may unsubscribe from a service whenever you choose;
for example, if you registered to receive newsletters then you may
unsubscribe by following the link provided in our emails.
For more detail about how BBCW treats personal information,
please see our full Privacy
Policy or contact us at firstname.lastname@example.org.