Privacy at BBC Worldwide
Last updated: 7th March 2014
This policy has recently been updated. What's
- We've created an plain English summary of our privacy approach;
- We've provided more detail about what we do with your
information and when we may share it between our group of
- We've implemented the same policy across all our services and
BBC Worldwide Limited (BBCW) is the main commercial arm and a
wholly owned subsidiary of the British Broadcasting Corporation
(BBC). It is a UK based company operating in countries around the
world through its subsidiaries. The information in these pages
relate to the privacy practices of the companies in the BBC
Worldwide group, (herein referred to as "BBCW", "we", "our" or
BBCW respects your right to privacy and we take our related
legal obligations seriously. We aim to be transparent at all times
about our treatment of your information. You can read the full
policy below for details about how your information will be used,
when it may be disclosed to others and your rights in relation to
the information we hold. If you find reading a policy a bit
daunting or if you just want a quick snapshot of our approach then
we suggest you start with Our
Who we are
BBCW exists to support the BBC's public service mission and to
maximise profits on its behalf. We do this through investing in,
commercialising and showcasing BBC content around the world, in a
way that is consistent with BBC standards and values.
We operate a variety of BBC-branded commercial services, such as
TV channels, online shops, websites, games, mobile apps and live
events. For more information please refer to our corporate website
- We will comply with applicable privacy and data protection laws
and regulatory frameworks.
- We will only use your personal information to supply, improve
and manage our services. Any additional or unusual uses of your
information will be explained at the point of collection.
- We will only send you marketing emails if you have permitted us
to (and you will be given the opportunity to unsubscribe in each of
- We will enable you to opt-out of usage tracking where possible;
we track your use of our services to help us to tailor our content
and advertising and to improve our services. We will not use
information that identifies you personally but if you prefer, you
may opt-out here.
- We will not share personally identifiable information with
unrelated third parties for their own use without your consent. We
may share your information within our group of companies so that we
can provide you with the best customer experience across our
- We will take appropriate steps to safeguard your information in
accordance with industry standards but please keep in mind that no
system can be guaranteed as 100% secure.
- We will only keep your information for as long as we need it:
(i) to provide you with a product/service; (ii) to improve our
services; and (iii) for legal and audit purposes.
- We will not actively collect personal information from under
13s and kindly ask that if you are under 13 you do not give us
information about yourself or others.
- We will give you control over the information we hold about you
by enabling you to access, update and delete your information
in-line with your legal rights.
- We will take steps to ensure that our suppliers and licensees
look after your information as we do, including where they are
processing your information in countries that do not provide the
same legal protection to your information.
In the course of providing you with our services and through
your interactions with us, BBC Worldwide may collect information
about you and about your use of our services. We are committed to
being transparent in our handling of personal information and we
endeavour to comply with applicable privacy and data protection
laws in the territories within which we operate. This policy
describes the types of information we might collect, how we may use
it and the circumstances in which we might disclose or transfer
- Scope of this policy and your consent
- Information we may collect
- How we use your information
- Sharing and disclosing your
- Where we will store and use your
- How long we will keep your
- Children using our services
- How we secure your information
- Your rights and choices
- Changes to this policy
- Contact Us
If you have any questions or comments about this policy or our
approach to privacy please contact us at: firstname.lastname@example.org. We
aim to reply to any queries within three working days.
1. SCOPE OF THIS POLICY AND YOUR CONSENT
This policy governs our processing of your information in
relation to the products and services we supply to you. In addition
(Tracking Technologies) and the provision of our
Mobile Applications ("Mobile Apps"). The practices set
out in those policies are governed by this overarching policy.
Please be aware that we also license our brands and content to
other companies who may produce their own websites, events and
digital content. We take reasonable steps to ensure that these
companies clearly identify themselves and handle your information
appropriately. However, when you use any service which is operated
by a third party, the use of your information will be subject to
contact us at: email@example.com.
Your use of our services constitutes your consent to the
processing of your information described herein.
2. INFORMATION WE MAY COLLECT
The type of information we collect will depend on the
circumstances and the service you are using. For example, to sign
up to a newsletter we may only need your name and email address but
if you want to attend one of our events we may need to know your
contact details, payment information and any access or dietary
requirements. Generally speaking, we will collect information
relating to you and/or your use of our services in the following
Personal information provided by you:
This is usually information that identifies you as an individual
or that enables us to contact you and can include your name, home
and/or delivery address, telephone number, e-mail address, data of
birth, demographical information, interests, preferences, payment
information and photos or video footage. It can also include
information that we have not requested but which you have
volunteered, such as information provided during interactions with
our customer service agents or via comments or other submissions
you have made to our online services, such as online forums.
In some circumstances you might provide us with information
about other individuals, for example when using a 'send to a
friend' feature or submitting a photo that includes their image.
You must ensure you (1) have their permission to provide their
information to us; and (2) you have made them aware of the terms of
Information collected automatically during your use of our
When you use our services we automatically record information
about your usage of those services, your interaction with our
adverts and our emails as well as information about the device you
are using and your internet connection. We do this in two ways:
Log data: When you use our services, certain information gets
recorded in our log files such as your device's Internet Protocol
(IP) Address, its unique ID, its operating system and location, and
your browser type, the pages you viewed, cookie information and
referral links (the link that sent you to a particular page).
Tracking technologies (cookies): In conjunction with our log
data we may use tracking technologies such as tags on our web pages
and small data files which we store on your device (known as
"cookies"). These technologies enable us to recognise your device
and to track your interaction with our services, emails and
adverts. We do not use these technologies to identify you and we do
not intentionally collect or record personally identifiable
information through these technologies. See our Cookies
Policy for more information.
Information collected via social media and other third
When you choose to participate in or receive a service from us
via social media, for example by entering a competition or playing
a game on our social pages, we may collect information from you
directly or the social network may share with us personal
information about you. This can consist of information such as your
name, profile picture, gender, e-mail address and date of birth.
Please keep in mind that any information provided to us via a third
Information collected via specialist data
We sometimes use specialist data companies to provide us with
information they hold about you to enable us to better tailor our
advertising. For example, we might use anonymous information about
your browsing on other sites to enable us to infer your interests
and to put you into appropriate "market segments". This information
is not used to identify you as a person and we do not attempt to
combine it with personally identifying information that we may
hold. See our Cookies
Policy for more information.
3. HOW WE USE YOUR INFORMATION
We will use your information: (i) to deliver, improve and
personalise our services to you in accordance with your
preferences: and (ii) for our own legitimate business purposes and
needs. Specifically, we may use your information to:
- fulfil your product orders or to provide the service or
information you have requested;
- administer your account(s);
- send you service related communications;
- manage our competitions (including publishing the names of
winners where required);
- respond to your requests and feedback;
- contact you about a submission you have made to our online
services (refer to our Code of Conduct);
- analyse and/or improve our services;
- personalise the way BBCW content is presented to you
- deliver interest-based advertising based upon your browsing of
our websites and others (find out more about our advertising and
how to opt-out here);
- prevent fraud or other potentially illegal activities
(including copyright infringement);
- block disruptive users and protect the safety of users of our
- enforce our terms of service;
- send you newsletters, offers and promotions relating to our
brands and services and special promotions from our trusted
partners in accordance with your email preferences; and
- manage our email suppression list.
Where BBCW proposes using your personal information for any
other uses we will ensure that we notify you first. You will also
be given the opportunity to withhold or withdraw your consent for
your use other than as listed above.
4. SHARING & DISCLOSING YOUR
Information shared among BBCW Group Companies
To improve your experience of our services and brands,
information about your use of our services may be shared between
BBCW group companies for the purposes of research, analysis,
marketing and ad-serving. In addition, a BBCW company may provide
data processing services on behalf of other companies within the
group. For example, most of our newsletter subscription services
are managed by the parent company, BBC Worldwide Limited, which is
headquartered in the UK.
Information shared with our suppliers
We use a number of third parties to perform business functions
on our behalf, such as sending our newsletters, hosting our online
services, providing our customer services and fulfilling product
orders and processing payments. We only disclose the information
necessary to enable these third parties to perform their services.
Our suppliers are contracted to comply with our instructions and we
require that they do not use your personal information for their
own business purposes.
Information shared via third party social buttons, widgets
and other embedded content
Some of our online services carry embedded content controlled by
third parties for services such as social sharing, recommended
stories, commenting/reviewing, and displaying video or images. When
you interact with these services they may collect information from
and about you and your interaction with their content. This
for your chosen network. Please be aware that they may track your
you needing to interact with them. If this concerns you, ensure you
log out of their services before using ours.
Information shared with other parties
We may disclose your personal information to law enforcement
agencies, government/regulatory bodies, internet service providers
and content protection organizations as required or allowed by law.
For example, if you post inappropriate or objectionable content on
our services or where we reasonably believe you may be in breach of
the law, we may report your content and behaviour to relevant
Sale or transfer of all or part of our business or
We reserve the right to transfer your personal information in
the event we sell or transfer all or a part of our business or
assets so that the buyer can continue to offer you the online
services. We will make reasonable efforts to provide you with
advance notification of the transfer of your information in such
5. WHERE WE WILL STORE AND USE YOUR
As described in the previous section, we may share your
information with other companies in the BBCW group or with
contracted third party service providers. These companies may be
located in, or use IT equipment located in, countries different to
that in which your information is collected. Where this is the
case, we will take steps to ensure that your information receives
an equivalent level of protection.
BBC Worldwide is a global company which is headquartered in the
United Kingdom (UK). Your information may be processed in the UK
and other locations globally including in the United States where
it may be subject to access requests from governments, courts, or
law enforcement in the US.
6. HOW LONG WE WILL KEEP YOUR
We will hold your personal information on our systems for as
long as is necessary for the relevant service or as long as is set
out in any relevant contract you hold with us, in accordance with
our retention policy. Where you contribute to one of our online
services, we will generally only keep your content for as long as
is reasonably required for the purpose(s) for which it was
7. CHILDREN USING OUR SERVICES
Except where otherwise indicated, we do not knowingly collect or
store any personal information from children under the age of 13.
If you are aged 12 or under, we request that you do not provide us
with information relating to you or to others. Please seek the
guidance of your parent or guardian before using our services.
If you are the parent or guardian of a child who is aged under
13 and you become aware that your child has provided us with
information without your consent, please contact us at firstname.lastname@example.org. We
will delete such information from our records within a reasonable
Depending on the service, we may also seek to obtain the consent
of your parent or guardian if you are under the age of 16. Further,
we only send commercial marketing communications to individuals
aged 16 or over.
If appropriate, we will take steps to determine the age of
persons submitting their information to us.
8. HOW WE SECURE YOUR INFORMATION
We maintain appropriate organisational and technological
safeguards to help protect against loss, misuse or unauthorised
access, disclosure, alteration or destruction of the information we
hold about you. We also seek to ensure our service providers do the
same. Unfortunately, no system can be guaranteed as completely
secure and there is an inherent risk in transmitting information
over the internet. It may be possible for an unrelated party to
intercept or access such transmissions unlawfully.
If you believe that your personal information under our control
has been compromised, including access to any accounts you hold
with our services, please contact us immediately using the details
9. YOUR RIGHTS & CHOICES
Communication Preferences and Opt-outs
If you wish to stop receiving marketing communications from us
then please click on the "unsubscribe" link at the bottom of the
relevant newsletter. Please note that this will not unsubscribe you
from all communications, only the newsletter in the
question and as such you will need to perform this action for each
of the newsletters you are subscribed to. If you wish to opt-out
completely then please contact us at using the details provided
below. Please note that you cannot unsubscribe from some service
In accordance with industry standards, we reserve the right to
retain your record for a reasonable amount of time so we can ensure
that we do not contact you in the future.
Advertising and Tracking Technologies
If you wish to opt-out of interest-based advertising or other
forms of "tracking" please refer to our Cookies
Policy. Be aware that opting out of interest-based
advertising will not prevent adverts from being displayed to you
but they will no longer be tailored to your interests.
Access and Correction
If you would like to know what information we hold about you,
you may submit a request to us by using the contact details below.
We will use reasonable efforts to supply, correct or delete
personal information about you on our files within a reasonable
time or as required by law.
Some requests may be subject to a small fee and, to protect your
privacy, we will require you to prove your identity before granting
access to your personal information.
Deleting your information
If you would like us to delete your information from our records
then please contact us using the details below and we will respond
within a reasonable time. Please note that we may be required to
retain certain information by law and/or for own legitimate
Additional information for California Residents
Please click here to read our notice regarding
your privacy rights and for information regarding Do Not Track
("DNT") browser requests.
changes in law, best practice or in our practices regarding the
treatment of personal information. If material changes are made to
relevant services. The date of the most recent revision will appear
at the top of this page. If you do not agree to the changes, please
do not continue to use our services. You should check this policy
frequently for updates.
11. CONTACT US
If you have any questions or comments about this policy or our
approach to privacy please contact us at:
Data Protection Officer
BBC Worldwide Ltd
MC2 A6, Media Centre
201 Wood Lane