BBC Magazines to launch first digital title

BBC Magazines will become the first UK publisher to enter the online teen publishing market when it launches a digital edition of its Top Of The Pops magazine in conjunction with Zinio Systems on 6 September.

Top of the Pops magazine is the UK’s number one teen entertainment title selling almost 120,000 copies every four weeks (ABC Jan-Jun 06) and this digital edition marks another significant step in the title’s digital strategy designed to capture teen interest in new media and technology.

The digital edition will offer an enhanced and more interactive reading experience in tandem with the newsstand version offering extras such as Rich Media exclusives of the Pussycat Dolls and Neyo music videos.

As well as offering increased reach, advertisers will be afforded the unique opportunity of enhancing their print creative like never before with live linking to web addresses and auto-play audio/visual content.

Following the first complimentary edition, readers can sign up for an annual subscription to the digital edition for just £9.99. Subscribers to the digital version will have the unique opportunity of receiving the online version of the magazine five days before it hits the newsstands. In a market where the immediacy of gossip is so crucial, this will be seen as particularly attractive to the average teenager.

Readers can also receive details on downloading the digital edition through the magazine's website and it will also be promoted through its recently launched email newsletter which has already attracted over 3000 members.

read archive stories