Walking With Beasts SMS marketing campaign
For the BBC's highly acclaimed factual series, Walking With Beasts, Audiocall handled text competitions, quizzes, alerts and logo downloads to help encourage young Beast enthusiasts to engage with the series. Users were directed to the accompanying web site to look for quiz clues, maximising the educational value to the project. The SMS package was available via Audiocall's subscription-line, for a cost of £1 (which included all 14 messages).

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