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2. Grow online revenues to over 10%

BBC Worldwide is committed to growing online activities across all its businesses. Growth will come from:

• Launching new online services - bbc.com and the commercial media player (see Digital Media) are two proposed new services that will drive significant revenues and profits in the longer term, and which are due to launch in 2007/08;
• Online communities - The strength of BBC brands and genres relating to people's "passions" makes BBC Worldwide websites, such as topgear.com, favourite destinations. Launching more of these sites and increasing their social networking features is another key part of the digital growth strategy;
• Seeking out distribution partners - Finding new avenues for its content in the digital world is crucial if BBC Worldwide is to introduce new audiences to great British entertainment. The deal with YouTube (see Digital Media) is one example of this strategy; mobile and video-on-demand channels are also being explored.

3. Grow two new businesses

As high-growth businesses, Global Channels and Content & Production are key to driving increased profit.

Global Channels will continue to nurture its most successful businesses, including UKTV. In parallel, it will launch new channel brands into existing and new markets, while raising its profile in the digital sector. Content & Production will drive growth by securing the rights to quality content from BBC and independent producers, establishing local production offices in key centres, often through joint ventures, and innovating new formats in association with its local partners.

4. Grow through partnerships and acquisitions

The company will identify suitable acquisitions and partnerships, both in the UK and abroad, that will help improve access to target markets and realise skills or infrastructure needs, especially in the digital sector. An example is the 25% stake in the Freehand Group, an Australian independent production company, which will speed growth in this territory.

REDEFINING THE COMPANY CULTURE

Vision and values

BBC Worldwide recognises that recruiting and retaining focused and motivated people is fundamental to delivering its global expansion strategy. Although the workforce is energetic and rich with creative potential, staff can only thrive if they are supported by a culture that empowers them to be agile and innovative. The Board therefore decided to take steps to better define the vision and values that embody BBC Worldwide.

A major project was put in place, involving the company's leadership team, which addressed four key questions: Why does BBC Worldwide exist? How does it create value? What does it do - and not do? What values shape the way it does things?

This helped to crystallise a vision statement that brings clarity to BBC Worldwide's purpose: Entertaining the world, bringing value to the BBC. The vision encapsulates BBC Worldwide's ambition to be one of the world's leading entertainment companies. Whether it is Planet Earth, Top Gear magazine, Spooks, Charlie and Lola, or BBC America, the content BBC Worldwide creates or distributes provides first-class entertainment for audiences and customers around the globe.

	07	06
Global Channels	169.0	166.1
Global TV Sales	216.4	188.9
Content and Production	52.9	36.1
Magazines	171.3	171.8
Home Entertainment	186.9	208.9
Digital Media	13.9	13.3
Total	810.4	785.1

	07	06
Global Channels	20.9	6.9
Global TV Sales	40.2	33.7
Content and Production	9.5	3.2
Magazines	20.0	19.5
Home Entertainment	24.4	27.7
Digital Media	(3.9)	(1.6)
Total	111.1	89.4