As the appetite for ‘content on the go’ builds, major mobile players such as BT, Virgin and Orange are trialling new digital services for their customers. During 2005/06 BBC Worldwide secured a breakthrough in its rights agreements with key talent, opening the way for clips from some of the UK’s best-loved shows to be available to watch on mobile phones.

The first deal struck by the Digital Media team was with Orange and involved clips from
The Office, Two Pints of Lager and a Packet of Crisps, Little Britain, The League of Gentlemen, Goodness Gracious Me and other comedy shows plus classic-series Doctor Who. Close to year end a similar deal was agreed with Hutchison.

In addition to watching the clips, users can use famous catchphrases from the shows as ringtones and images of characters as wallpapers for phones.