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Introduction
BBC Magazines is the UK’s third-biggest consumer-magazine
publisher, selling almost one hundred million copies every year.
Eight of its titles are market-leaders; one in four adults in the
UK reads a BBC magazine every month. Magazines extend
BBC audiences’ enjoyment of specifi c programmes and genres
in which the BBC has recognised editorial expertise.
Strategy
Significant areas for future growth include new UK
launches closely associated with BBC programming output;
an investment in subscriptions development and direct
marketing; new media development within core communities
of interest; and intensive international expansion. In the new-media arena, Radio Times has already established the UK’s
premier online TV listings website and in April 2005 signed a
deal with Gemstar TV Guide to offer Radio-Times-branded
electronic programme information in the UK.
The BBC’s review of its commercial activities identified two
areas of BBC Magazines’ activity that gave competitors cause
for concern – the extent of its editorial scope and the onscreen
trailing of titles after relevant programmes. Both these
areas have since been addressed (see CEO's Review). |
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