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Introduction
BBC Worldwide’s Children’s business is responsible for
the global exploitation of children’s brands through the
acquisition, investment, development and licensing of
intellectual property. The centralised management of
this genre ensures brand integrity across all formats and
territories. The business is best known for classic brands
like Teletubbies and Tweenies, but also exploits a range of
new, innovative programmes from the BBC and independent
producers. It works across all media and so has a strong
relationship with all other parts of BBC Worldwide’s business.
Strategy and performance
Children’s media is a hit-driven business, and identifying
which new properties have stand-out appeal and
international potential is a tough challenge. Eighteen months
ago the Children’s business was incurring substantial losses
and had over-invested in certain properties. Restructuring
was put in place which reduced the operation’s costbase and
a more selective approach to investment has since been adopted
in a market where there is huge competition for rights. For
example, this might mean an investment in only TV sales and
DVD/video, rather than always acquiring rights across all
media. Losses have been reduced and the business expects to be
back to break-even by the close of 2005/06. |
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