Principal activity of the Group The trading activities of BBC Worldwide focus on the acquisition, development, exploitation, licensing and sale of intellectual property. Rights are acquired from the BBC and from independent owners of intellectual property and are exploited through a number of businesses, both wholly owned and partly owned through joint ventures, across multiple formats. BBC Worldwide is committed to ensuring its commercial activities are carried out to the highest possible standards, consistent with the BBC’s core values and purposes, across the full range of ethical, editorial, environmental, brand, supplier- and customer-related areas. Importantly, it’s not just BBC Worldwide that does this. The company also ensures that its commercial partners do so by way of a range of clear guidelines and policies. BBC Worldwide monitors compliance with these guidelines and policies rigorously and this is reinforced by an extensive training programme in a range of areas for all parts of the BBC Worldwide global network, in particular those which deal with BBC-branded product. Here are some of the initiatives embedded in the company’s practices and culture.         The BBC brand Protection of the BBC brand and its reputation is the most fundamental part of BBC Worldwide’s role in conducting its activities around the globe. These activities are carried out internationally through a blend of licences, joint ventures and other forms of partnership with commercial entities. BBC Worldwide ensures that appropriate steps are taken in each case to ensure the BBC brand is grown and developed in ways that are entirely compatible with core BBC values.

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