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Sports achieved
record sales of British horse racing, following
BBC Worldwide’s ground-breaking deal
last year with attheraces. The Grand National
was broadcast in 84 countries, and the Flora
London Marathon was sold to 110 territories.
Behind the scenes, a major digitisation project
launching in 2004 aims to widen the market
for archive material. BBC Library Sales is
digitising key footage for online preview
and sale, providing an improved service to
current customers and engaging with new markets
such as corporate clients and advertising
agencies.
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