BBC Worldwide sold
40,000 hours of television programming in
2002/03. It accounted for 54% of the total
UK TV export market in calendar year 2002*.
With total media exports increasing by 13%
against the industry average of 6.6% for 2002*,
BBC Worldwide contributed the total growth
in what would otherwise have been a flat market.
The cumulative effect of a large number of
international hits is enabling BBC Worldwide
to become increasingly successful in pre-selling
major titles such as The Hound of the Baskervilles.
Other best-sellers included The Office, sold
to more than 25 territories; The Blue Planet;
Walking with Cavemen; and dinosaur
|
drama The Lost
World – a huge international hit.
BBC Worldwide took a creative approach to
growing its business in a flat global market,
developing winning formats and locally versioned
programming (where its sales again outstripped
the market), joint venture partnerships, channels
and BBC branded blocks.
The BBC, BBC Worldwide and Discovery Communications,
Inc. agreed a landmark ten-year extension
to its original five-year global partnership.
The joint venture covers co-production of
factual programming. |
