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BBC Magazines also
produced a number of well-received specials.
The success of one-off Easy Gardening has
led to three further editions, and a deal
was done to produce two further gardening
titles using the Daily Telegraph brand. Special
edition food titles – Vegetarian Christmas
and Make It Italian – enjoyed excellent
sales.
BBC Magazines’ joint venture with Haymarket
produces some of Britain’s biggest events,
including BBC Good Food Show and BBC Gardeners’
World Live.
Magazine trade marketing company Frontline,
BBC Worldwide’s joint venture with Haymarket
Publishing and Emap, has a 23% market share. |
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| Figures quoted are from
the Audit Bureau of Circulations (ABC) July
to December 2002. |
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