BBC
Magazines is the UK’s third largest magazine
publishing company, selling more than 100
million magazines during the year. With more
than thirty regular titles, BBC Magazines
reaches 9.2 million – almost one in five
– of all UK adults. Circulation increased
overall by 5.4% period on period and 2.2%
year on year in the second half of 2002, outperforming
many in the market.
Along with many strong performances from individual
titles, a major efficiency review during the
year contributed to an 18% profit improvement.
Changes to the structure of the division included
a radical restructuring of Marketing and Advertising.
The first titles to be launched under the
new arrangement are Pop Girl, Radio Times
spin-off Smart TV and Action Hero. |
BBC Magazines
is now well-positioned to maximise its ‘pillar
brands’, make acquisitions and launch
a substantial number of new magazines in the
next year. Notable performances from individual
titles included BBC Good Food, which recorded
its fifth successive ABC increase, gaining
6.1% year on year. |
