This is the first
early learning programme in the UK to combine
CD-ROMs and books in a single package.
New foreign language products, such as Quickstart
for adult travellers, achieved very strong
retail sales. Further growth is expected through
a new partnership with Cambridge University,
developing a new generation of multiple-media
language learning courses for launch in 2003/04.
English Language Teaching achieved particularly
good results in Asia-Pacific, where award-winning
Goal won major publishing deals in Japan and
Korea.
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The TV thriller
Search, Pop Goes English (a joint venture
with 19 Entertainment) and World News English
also launched successfully. In China, BBC
Worldwide, BBC World Service and Sina.com
launched a mobile technology service which
offers English learning prompted by text messages.
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