In five years,
BBC Worldwide’s channels business has
grown to reach more than 550 million homes*,
offering a global platform for British talent
and brands.
Nowhere has this been more apparent than in
the USA with the success of BBC America. The
channel achieved a reach of 34.5m homes, and
exceeded its ratings targets by 42%. In the
last quarter of 2002, the channel was the
second-fastest growing cable channel in the
USA. Its success has been driven by Changing
Rooms, Ground Force and What Not to Wear,
prompting the development of American versions.
The Office and Coupling, which have achieved
critical acclaim, also have American versions
in the pipeline, and So Graham Norton is |
the fastest-growing
show amongst 18–34 year olds. BBC awareness
in the USA has gone from 36% at BBC America’s
launch five years ago to 67% in 2002.
In Canada, BBC Worldwide’s eighteen-month-old
joint venture channels with Alliance Atlantis
Communications Inc are achieving ratings success.
BBC Kids is number one in its relevant age
groups. BBC Canada is number three amongst
women aged 18-plus and number four amongst
the key group of all viewers aged 25–54.
BBC-branded channels also include entertainment
channel BBC Prime, broadcasting to 11.5 million
subscribers in around 100 territories. This
year |
