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Blue Planet Case Study

How we take television further

Millions of people in many different countries have discovered a new and fascinating dimension to their world – The Blue Planet.
The story of how BBC Worldwide translates landmark television programmes such as The Blue Planet into a range of media demonstrates our successful strategy of combining creative excellence with commercial acumen for the enjoyment of people around the world. To accompany the television series, which we sold into over 40 countries, we developed both a best-selling video and a DVD that won Outstanding Contribution to DVD at the European DVD Summit.

In total, more than 250,000 Blue Planet videos and DVDs were sold last year. Further plaudits came for our publication The Blue Planet which was judged Illustrated Book of the Year at the British Book Awards. In the UK, the book was in the top 10 bestsellers for non-fiction for 14 weeks and over 300,000 copies were sold internationally.

The Blue Planet soundtrack – published by BBC Worldwide on a best-selling CD – was performed live by the BBC Concert Orchestra at the Royal Festival Hall, against a giant screen of images from The Blue Planet. This sell-out event was hosted by Sir David Attenborough and produced by BBC Music. It has set the pattern for future soundtracks.
 
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