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Our deal with Disney Publishing Worldwide strengthened our position as the leading children’s
magazine publisher

 

Top Gear magazine, re-designed during the year, remains the UK’s best-selling general motoring monthly. Gardeners' World reaches more ABC1s and ABs than any other gardening title. With 1.7 million readers, it has a higher readership than all its competitors combined (NRS January to December 2001).

BBC Good Food, whose editor Orlando Murrin also took on chairmanship of the British Society of Magazine Editors, saw readership increase by 41% year-on-year (NRS July to December 2001). It was a strong 10th anniversary year for BBC Music magazine, with increased readership of a third year-on-year (NRS January to December 2001), a refreshed format and additional investment.

Research shows that our vibrant women’s glossy, eve, is succeeding in tempting women back to the sector or attracting them for the first time. Almost 50% of eve readers are aged 25-44, and over a quarter fall into the affluent AB social grade (NRS January to December 2001).

We publish the top seven
best-selling pre-school
magazines

In the competitive teen market, Top of the Pops magazine is the UK’s best-selling music title, and it has also been launched in Germany to tie in with the locally-produced version of the successful television show, filmed weekly in Cologne.

During the year, star: the celebrity magazine was closed but we injected new life into our youth titles with the launch of It’s HOT! – a monthly entertainment title for younger teenagers – which replaced L&K magazine.

There were strong performances in other areas: BBC Magazines’ joint venture with Haymarket continues to produce some of Britain’s biggest events. This year’s BBC Good Food Show and BBC Gardeners’ World Live saw record visitors. Galleon, our wholly-owned subscriptions and database management bureau, attracted new clients including Hello! magazine and Private Eye.

Looking to the future, as BBC Worldwide continues to build international presence – through TV channels, BBC-branded blocks and programming – BBC Magazines is seeking opportunities to develop BBC and programme-related magazines around the world.
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