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The CD-ROMs will feature some of the most popular characters
from the BBC Schools learning programmes and will cover core
subjects including literacy, history and geography. The initial
titles include Magic Pencil, Words and Pictures, Magic Grandad
and Barnaby Bear. We expect to add further titles to the range
in 2003.
We have also harnessed the popularity of television drama
to meet the growing demand for English as a foreign language.
In spring 2002, we launched Search, a contemporary international
learning package for adults, based on a powerful television
crime thriller filmed in the UK, Latin America and the USA.
Drawing on the international obsession with football amongst
the worlds teenagers and young adults, we launched Goal,
an integrated learning package consisting of television series,
books, comics, video and a games-based website.
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It has already been licensed to publishing and broadcast
partners in more than 10 countries including Japan, South
Korea, China, Sweden, Italy, Spain, Portugal and Argentina.
BBC Worldwide is negotiating further agreements for Goal across
Latin America, Europe, Africa and Asia.
This year we retained our position as market leader in the
adult education sector for foreign language learning in the
UK. Popular titles such as The French Experience, Sueños
World Spanish, España Viva, Italianissimo and the BBC
Talk short courses continue to dominate this sector.
We are now working on an exciting new generation of internet-led
and audio CD courses, as well as the next version of the popular
Get By In series, which will help us continue our strong market
position in language learning for years to come.
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