Book and video brands in the UK
Notable among these is the Delia Smith phenomenon. 850,000 copies of How to Cook: Book Two were pre-sold to the book trade before publication in December; and half-a-million copies were bought by consumers even before the TV series aired in January making it the fastest-selling hardback ever.
Other best-sellers included Walking with Dinosaurs (1.3 million copies sold worldwide) and Gary Rhodes New British Classics (240,000 sold in the UK).
The successful extension of broadcast brands into book and video formats also includes EastEnders, Changing Rooms, Ground Force, Bob the Builder and Noddy. Brands were developed to help us remarket the BBC archive, such as the Comedy Greats video series or to address a special interest as with the The Nations Favourite poetry strand.
One example this year is Radio Times, relaunched last September with clearer page navigation around the ever-increasing number of channels. Radio Times is still the most profitable magazine in the UK and the countrys biggest magazine brand with the highest advertising revenue and retail sales volume.
Our childrens brands work very successfully in magazine format. Robot Wars, Bob the Builder and Tweenies are the latest in our portfolio. BBC Toybox is the UKs best - selling pre-school magazine.
Gardeners World remains the UKs top-selling gardening magazine. Top Gear has held its position as the UKs top media motoring brand.
The recently launched BBC History Magazine taps into the growing recreational interest in the past. A mainstream womens title launches in autumn 2000.
A new look at books
Live events around the globe
beeb.com entertainment and e-commerce BBC Worldwides website beeb.com has consolidated its position as one of the UKs leading sites.
The site has attracted more than 200 advertisers and increased advertising revenue by 83%, making beeb.com one of the top revenue-generating sites in the UK.
During the year we relaunched beeb.com as a trusted shopping guide for e-commerce.
beeb.com has also developed interactive television content onto a range of cable and digital platforms.
freebeeb.net provides our UK customers with easy access to both beeb.com and the hugely popular public service site, BBC Online, as well as unlimited internet access, e-mail addresses, webspace and support. No public funds are used to support freebeeb.net.
DVD from the Doctor to the Dinosaurs
Video when you want it
Our agreement with Video Networks Limited allows 600 hours of BBC programmes to be seen on demand by subscribers to Video Networks' Homechoice service. This spring BBC Worldwide also struck a sizeable VOD deal with Yes Television for 600 hours of archive programming over two years.
|CD-Roms and console games
The Only Fools and Horses CD- Rom proved popular in the UK, while The Teletubbies Favourite Games was a strong performer in the US market. Our Noddy CD-Rom headed off tough competition and won the prestigious Childrens Interactive BAFTA award.
|We are shifting the emphasis of our business from CD-Rom to interactive games consoles. Noddy for Game BoyTM Color and Teletubbies on PlayStation® are two new launches. Bob the Builder, also on PlayStation, is projected to sell well. Titles aimed at younger children are designed to promote early learning skills.|