We have continued to build an exciting portfolio of BBC brands as part of our global marketing strategy to make BBC Worldwide a world class media business. Our strategy is about ensuring our products enjoy the best possible market advantage – and about exploiting cross-media opportunities on screen and through print, audio and merchandise. The enormous scope offered by the new technologies, through digital and internet-related activities, is increasingly important in developing our global brands strategy (see New formats and old favourites). Highlights this year include Walking with Dinosaurs and the new children’s brand, Tweenies. Established brands, like Teletubbies, continued to perform exceptionally well. Walking with Dinosaurs The scope of this brilliantly-conceived series – which combines natural history, dazzling visuals and strong storytelling through its use of computer graphics, animatronics and location shooting – is capturing the imagination of audiences everywhere. Funded through a BBC/Discovery/TV Asahi co-production in association with ProSieben and France 3, Walking with Dinosaurs was the most-watched documentary ever on cable in the US, on ProSieben in Germany and on ABC in Australia. It has broken ratings records all over Europe, and has already been sold to more than 40 countries, generating £2.3 million in programme sales. 1.3 million copies of the books, in 13 languages, have been sold all around the world since autumn 1999. It is BBC Worldwide’s top-selling video – more than one million copies have been sold globally. Related products also included a CD of the soundtrack, a DVD, models – and even chocolate dinosaur eggs for Easter. Tweenies Lively and full of fun for three- to five-year-olds, Tweenies, jointly-commissioned by BBC Television and BBC Worldwide, and produced by Tell-Tale Productions, is already set to be one of our best-selling programmes, complementing Teletubbies. Since its UK debut last September, sales of Tweenies across all activities have generated more than £40 million at retail, including 1.1 million videos, 640,000 books and 616,000 magazines. We also have a pan-European arrangement with toy manufacturer, Hasbro, whose initial order for 525,000 units increased to 2.2 million units after the Tweenies’ launch.

With global sales of over £70 million, children’s is BBC Worldwide’s lead genre. Our portfolio includes not only Teletubbies and Tweenies, but also Noddy, Yoho Ahoy, Bob the Builder, Postman Pat, Fireman Sam, Angelmouse, Big Knights and Robbie the Reindeer. We work closely with talented partners such as Ragdoll Productions Limited, Tell- Tale Productions Limited and HIT Entertainment plc and we agree varying packages of rights to suit the partnership and the property. We have established our own toy sourcing operation in Hong Kong to manufacture a range of quality products – while ensuring the local working environment conforms to UN best practice.

Teletubbies Few regions of the world are left untouched by the engaging warmth of Teletubbies, the smash-hit pre-school series, produced by Ragdoll. It can be seen in 120 territories and is versioned in 35 languages. Since their launch, Teletubbies have generated over £90 million revenue. Effective marketing, careful brand management and imaginative licensing have achieved this success.

The learning vision BBC Worldwide continues to engage young people around the world, and across all media, in a learning vision. Ozmo, a new multiple-media English-learning package for children, has been a great success, with all-English versions and bilingual versions, including Mandarin Chinese.

Music S Club 7 has been a huge hit with pre-teen audiences. We’ve distributed the TV series, made by Initial Productions, to 97 territories including the USA and Australia. 270,000 copies of the S Club 7 Scrapbook have been sold worldwide – a record success. We aim to build on our classical and pop brands and continue to roll out our best known music brand, Top Of The Pops, in programme and print across new markets. More than one million TOTP compilation albums were sold in the UK. The programme is now available in 84 territories. We also launched our first recording artists: Stay With Me – by Casualty’s Rebecca Wheatley – which got into the UK Top Ten, while Sunburn’s Michelle Collins released the single of the series theme song. A new agreement with the Royal Opera House was established, with BBC Worldwide selling overseas rights for the reopening gala at Covent Garden, for the opera Falstaff and the ballet Coppelia. A video of the gala is already on the market, with videos and DVDs of the two other productions planned. BBC Music is opening the archives of the BBC to an unprecedented extent. Recent major successes include The Who, Led Zeppelin, The Beatles Live at the BBC and the recently released Jazz Legends series.

Some of the leading brands marketed by BBC Worldwide
Teletubbies Tweenies Top Of The Pops Walking with Dinosaurs Delia Smith Radio Times S Club 7 Gardeners’ World Good Food Top Gear David Attenborough series Noddy	Angelmouse Michael Palin series Bob the Builder Homes & Antiques Yoho Ahoy Good Homes Gary Rhodes Robot Wars Only Fools and Horses Live and Kicking Toybox	Match of the Day Girl Talk Rick Stein EastEnders Rotten Ralph BBC Proms Ground Force Dr Who The Fast Show Postman Pat