|We have continued to build an exciting portfolio of BBC brands as part of our global marketing strategy to make BBC Worldwide a world class media business.
Our strategy is about ensuring our products enjoy the best possible market advantage and about exploiting cross-media opportunities on screen and through print, audio and merchandise.
The enormous scope offered by the new technologies, through digital and internet-related activities, is increasingly important in developing our global brands strategy (see New formats and old favourites).
Highlights this year include Walking with Dinosaurs and the new childrens brand, Tweenies. Established brands, like Teletubbies, continued to perform exceptionally well.
Walking with Dinosaurs
Funded through a BBC/Discovery/TV Asahi co-production in association with ProSieben and France 3, Walking with Dinosaurs was the most-watched documentary ever on cable in the US, on ProSieben in Germany and on ABC in Australia. It has broken ratings records all over Europe, and has already been sold to more than 40 countries, generating £2.3 million in programme sales.
1.3 million copies of the books, in 13 languages, have been sold all around the world since autumn 1999. It is BBC Worldwides top-selling video more than one million copies have been sold globally. Related products also included a CD of the soundtrack, a DVD, models and even chocolate dinosaur eggs for Easter.
Since its UK debut last September, sales of Tweenies across all activities have generated more than £40 million at retail, including 1.1 million videos, 640,000 books and 616,000 magazines.
We also have a pan-European arrangement with toy manufacturer, Hasbro, whose initial order for 525,000 units increased to 2.2 million units after the Tweenies launch.
|With global sales of over £70 million, childrens is BBC Worldwides lead genre. Our portfolio includes not only Teletubbies and Tweenies, but also Noddy, Yoho Ahoy, Bob the Builder, Postman Pat, Fireman Sam, Angelmouse, Big Knights and Robbie the Reindeer. We work closely with talented partners such as Ragdoll Productions Limited, Tell- Tale Productions Limited and HIT Entertainment plc and we agree varying packages of rights to suit the partnership and the property.
We have established our own toy sourcing operation in Hong Kong to manufacture a range of quality products while ensuring the local working environment conforms to UN best practice.
Few regions of the world are left untouched by the engaging warmth of Teletubbies, the smash-hit pre-school series, produced by Ragdoll. It can be seen in 120 territories and is versioned in 35 languages.
Since their launch, Teletubbies have generated over £90 million revenue. Effective marketing, careful brand management and imaginative licensing have achieved this success.
|The learning vision
BBC Worldwide continues to engage young people around the world, and across all media, in a learning vision. Ozmo, a new multiple-media English-learning package for children, has been a great success, with all-English versions and bilingual versions, including Mandarin Chinese.
S Club 7 has been a huge hit with pre-teen audiences. Weve distributed the TV series, made by Initial Productions, to 97 territories including the USA and Australia. 270,000 copies of the S Club 7 Scrapbook have been sold worldwide a record success.
We aim to build on our classical and pop brands and continue to roll out our best known music brand, Top Of The Pops, in programme and print across new markets. More than one million TOTP compilation albums were sold in the UK. The programme is now available in 84 territories.
We also launched our first recording artists: Stay With Me by Casualtys Rebecca Wheatley which got into the UK Top Ten, while Sunburns Michelle Collins released the single of the series theme song.
A new agreement with the Royal Opera House was established, with BBC Worldwide selling overseas rights for the reopening gala at Covent Garden, for the opera Falstaff and the ballet Coppelia. A video of the gala is already on the market, with videos and DVDs of the two other productions planned.
BBC Music is opening the archives of the BBC to an unprecedented extent. Recent major successes include The Who, Led Zeppelin, The Beatles Live at the BBC and the recently released Jazz Legends series.
Some of the leading brands marketed by BBC Worldwide
Top Of The Pops
Walking with Dinosaurs
S Club 7
David Attenborough series
Michael Palin series
Bob the Builder
Homes & Antiques
Only Fools and Horses
Live and Kicking
Match of the Day
The Fast Show