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The year
has been a tough one for many UK publishers and retailers,
with a general slowdown in sales particularly in the pre-Christmas
period. Nevertheless, BBC Worldwide's sales in the UK
division grew by 3.5% over the year.
Cross-media
successes
This was
the first year in which the UK division organised its operations
into genre-based groups, which has enabled it to exploit brands
across media more effectively. For example, David Attenborough's
stunning series Life of Birds was a hit in both book
and video format, selling 200,000 and 30,000 respectively,
while Talking Heads 2 was launched simultaneously in
book, video and audio with consistent branding.
BBC
magazines outperform the market
Our magazines
business, which includes 22 magazines and remains highly profitable,
did particularly well this year, with total circulation growing
by 9.4%, against a market decrease of 3.3% (based on ABC figures
for July-December 1998).
Growth
came primarily from children's titles, with circulation
up by nearly 50%. Other highlights this year included:
- Radio
Times, which has enjoyed continued success, maintaining
its circulation of more than 1.4m and increasing its profitability
still further.
- Homes
& Antiques, the UK's biggest up-market home interest
magazine, which improved its turnover by 17%.
- Gardeners'
World, which achieved sales of £10m and consolidated
its position as the UK's leading gardening magazine.
We also
made difficult decisions to close two titles during the year,
Family Life and Tomorrow's World, after
concluding that we would not be able to raise circulation
levels high enough to make them profitable.
Galleon
Ltd, our subscription fulfilment company, made substantial
improvements in service levels during the year.
 
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