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| beeb.com's
Comedy Zone site. |
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| beeb.com webzines build BBC brands online: Holiday, Good Homes and Good Food launched in 1998. |
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beeb.com,
BBC Worldwide's commercial web service, launched in 1997, has
continued to increase its traffic, revenue and content rapidly, as
the Internet becomes a mainstream consumer medium. beeb.com
is funded through an alliance between BBC Worldwide and ICL.
beeb.com's
traffic has more than doubled since March 1998. The ABC audit in
March 1999 indicated 8.7m page impressions from over 400,000 individuals
('unique users'). This ranks it in the top five UK entertainment
websites. The business itself generated five
times more income (through advertising and transactions). Major
deals were struck with online shopping sites, such as Amazon and
Waterstone's for books, and Expedia for travel. beeb.com
also signed its first content redistribution deal with a major portal
site, MSN.co.uk. These
are the first steps towards establishing beeb.com as a site
guiding people's online purchases.
We are now planning our transition to new platforms including Sony Playstation, Nintendo Gameboy and DVD-ROM (Digital Versatile Disk).
beeb.com
has also been participating in BT's ADSL*
broadband trials and Microsoft's WebTV trials. Top of the
Pops and Top Gear sites are being used.
Offline publishing
Our CD-ROM business
published nine new titles, increasing sales by 36% over 1997/98.
We had particular success in children's 'edutainment',
most notably with our Play with the Teletubbies CD-ROM; this
made it to number one in the US educational CD-ROM chart and allowed
us to break into the American market. We launched our first lifestyle
and leisure title with Gardeners' World and our first
curriculum-based education title with Bitesize Maths, a revision
CD-ROM for school children.
*(Asymmetric
Digital Subscriber Line)

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