How we're structured to develop, manage, market and sell brands

Operating structure

BBC Worldwide has reorganised to get maximum exploitation of a brand-based strategy, by establishing publishing groups by genre in the UK and marketing teams by genre. They are supported by the specialist expertise of our International Television and International Publishing teams.

These work closely with our four key global regions: the Americas, UK, EMEIA (Europe, Middle East, India and Africa), and Asia Pacific. Together they develop and promote BBC brands in multiple formats around the world.