Introduction from the BBC
Chief Executive's Review
Strategy
Brands
Channels & Partnerships
International Television
New Media
Regions
Financial Review
Notes to the Financial Statements
Download Library
 
Back to Children's Brands
Members of the children's marketing team, which has successfully launched Teletubbies into Asia and Europe.
   The series Noddy in Toyland, launched in the US, has transmitted on BBC TWO and has sold to nine other countries so far.   Nation's Favourite poetry products are linked to BBC TWO's Bookworm series.   Our English language learning brand, Ozmo.
 
 
TOTP in Germany has gone to full co-production, with CDs, magazines and websites.

Photography
The Human Body - Zena Holloway

Sport, Motoring and Entertainment

Predominantly a UK brand, Top Gear outsells the competition in magazine format and has a well-visited online service via beeb.com.

Lifestyle

The BBC has been a driving force in this area. Cookery, gardening and home interest programmes translate well into other formats in the UK. Our biggest success is Gardeners' World, with a consumer show, a market-leading magazine, books, videos, online and CD-ROM. Other brands include Good Food and Good Homes.

Music

Top of the Pops is our leading global music brand, with various levels of localisation for Germany, France, Austria, Switzerland, Australia, New Zealand, Japan, Thailand and India. After 30 years as a television show in the UK, TOTP is now a true cross-media brand - with top-ten chart CDs, a radio show, CD-ROMs and the market-leading magazine.

Our music team also released a series of records based on BBC brands, in partnership with the record industry, including Live & Kicking,Top Gear, Desert Island Discs and Sunburn. The classical label BBC Legends unlocks the huge potential of the BBC archive with a series of 26 CDs launched this year.

English Language Learning

Our first brand success in this genre is Ozmo, a children's multimedia product, which has launched in Turkey. Further European and Asian launches are planned for 1999-2000. New brands for teenagers and adults are in development.

Creating a marketing culture

During the year we started to create a true marketing culture:

- establishing a new function, Global Brand Development, whose purpose is to maximise sales of existing BBC global brands as well as investing in new brands with global and cross-media potential. Teams are now in place and GBD is investing in systems and tools to support them

- organising UK Region into four cross-media genre groups, which have developed detailed business plans for UK brands

- with BBC Production, setting up Joint Investment Groups to integrate brand and programme development and to streamline investment decisions. BBC Broadcast will be closely involved.