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Tangible
results from Discovery
This joint
venture deal generated revenues of $46m in its first year
and represents a major shift in our approach in the region.
It provides guaranteed co-production revenues to BBC Worldwide
each year, in exchange for which Discovery has 'first look'
at BBC factual programmes in North America.
BBC programmes
shown on BBC AMERICA - BBC Worldwide's wholly-owned channel,
which is marketed and distributed by Discovery - have been
exceptionally well received. For example, the UK comedy hit
The Fast Show (re-titled Brilliant in the USA)
and This Life both attracted extensive press acclaim.
Further
television sales successes
Our business
with non-BBC channels (co-production activities as well as
programme sales) has also had an excellent year:
- A record
year for sales to US public broadcasters. Sales of BBC programmes
to PBS (Public Service Broadcasting) stations brought in about
$4.5 million. We have sold BBC programmes via PBS stations
into 130 out of 160 TV markets in the USA.
- A drama
deal signed with Boston broadcaster WGBH on behalf of US public
television. WGBH will take a minimum of two BBC drama series
during the first year of the agreement.
- Continuing
relationship with A&E (America's Arts & Entertainment
channel), which co-produced several episodes of Inside
Story, and continued its commitment to the Timewatch
strand and Reputations.
- BBC
series for America's Bravo channel. Bravo co-funded the series
on 20th century popular song, Soundtrack, produced
by BBC Bristol.
Creation
of BBC Sales Company
Much of
the credit for these results is due to the BBC Sales Company,
a television sales and co-production business created this
year, which represents BBC and Discovery programmes and co-productions
in the Americas.
A new
approach to sales and marketing
We have
made further improvements to sales and marketing strategy
- reflecting a departure from our traditional position as
a pure licensing business:
- Building
brand recognition for the BBC across media formats. For example,
all programmes syndicated to PBS stations now carry BBC AMERICA
branding.
- We engaged
in extensive negotiations during the year to develop joint
venture publishing companies. We also placed BBC Music
Magazine on a more solid footing in the US and expect
it to bring in increased advertising revenue as a result.
- Major
investment in people and management. We now have a strong
local management team in place.
Canada
BBC programmes
continue to do well here. For example, Antiques Roadshow
is still one of the highest-rated shows on CBC Newsworld.
CBC has co-produced a number of series, including Our Mutual
Friend.
Latin
America
Our presence
has received a great boost from the Discovery partnership.
Five million Latin American homes gained access to Animal
Planet (already a successful channel in the US), while
People & Arts became available to 8.9m homes.
We sold
more than 1,000 hours of programming to Latin America this
year.
The BBC
branded block, Los Espectaculares de la BBC, launched
in Argentina on ATC, sponsored by Ambito Financiero.

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