Headline sales (£m)
& New Ventures
|Memo reporting of key brands
Headline profit/(loss) (£m)
|Brands, Consumers &
Brands, Consumers & New Ventures was established to maximise
the revenue from our most valuable brands. Lonely Planet, Top Gear,
Doctor Who, Torchwood, BBC Earth and Dancing with the Stars are all
managed, driven and marketed on a Group-wide basis. Walking with
Dinosaurs is the next brand to be managed in this way. The benefits
of this brand focus are reported within each business's numbers,
but on a memo-reported basis, headline sales from these brands were
£308.1m, a rise of 12.6% year on year.
Headline losses for the year have increased from £(9.0)m to
£(10.3)m in 2010/11. The staff and marketing costs of the brand
focus are included in the figures above alongside the revenue and
profit from Lonely Planet, Licensed Products, Live Events, our
brand-led websites and our book publishing partnerships.
In a difficult market in which guidebook sales were down 24.0%
in key territories compared to 2007/08, Lonely Planet maintained
revenues year on year and increased market share in key territories
to achieve a five-year high of 21%.
Live Events is a nascent but high-potential business in which we
are investing for growth. During 2010/11 we launched Doctor Who
Live (a touring arena show), the Doctor Who Experience (an
interactive exhibition), and continued to develop the very popular
Top Gear Live international tour.
Since 1 April 2011, the Games Unit has been managed within this
business, whilst Licensed Products and book publishing partnerships
have transferred to the Consumer Products business.