The take-up of digital services by consumers around the world is gaining pace. In the UK the BBC iPlayer, which provides an online catch-up service for UK viewers, recorded 123m streams of TV and radio programmes in April 2010, up from 76m in April 2009. Just five years after launch, video-sharing website YouTube now delivers more than 2bn video streams daily, with the number of views doubling in just over six months between October 2009 and May 2010. At BBC Worldwide our aim is to ensure our content remains relevant to all the emerging opportunities. We have an ambitious target of deriving 10% of our revenues from digital by 2012.
The market for mobile applications has grown fast, but with growth comes overcrowding. To stand out you need to have a strong brand, offer great content and understand your consumers. Lonely Planet demonstrated this in April 2010 when the volcanic ash cloud disrupted flights over Europe. The team moved quickly to provide free and discounted City Guides via the iPhone apps store to stranded travellers, resulting in 3m downloads in April. In addition, downloads of some non-promoted guides increased by over 500%.