The Advertising and Sponsorship Guidelines for BBC Commercial Services help to protect the BBC's global reputation. They set out the types of advertising and sponsorship relationships that are acceptable around the BBC brand. They apply to all BBC commercial services and ventures.

The current guidelines are effective from 1 March 2013. They were amended on 17 October 2014 to change the rules on television channel sponsorship.

You can download a copy of the Advertising & Sponsorship Guidelines by clicking on the link or image below:

Advertising & Sponsorship Guidelines

Advertising & Sponsorship Guidelines

Previous version

The guidelines in effect prior to 1 March 2013 can be downloaded here