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Marcus Arthur
President, BBC Worldwide UK & ANZ
Marcus develops BBC Worldwide's UK revenue streams through our
joint venture UKTV, Consumer Products business, and other physical
businesses such as books and magazines. He drives future business
opportunities and new revenue streams including Live Events. Marcus
also plays a key role in working with the BBC to leverage its IP
for Licence Fee payers.
Marcus Arthur is President, BBC Worldwide UK and ANZ, where he
is responsible for driving ANZ revenue streams. ANZ is led by Jon
Penn, Managing Director ANZ. He took up the role from his current
position of MD, Global Brands, where his business worked in
conjunction with other departments to drive greater value from BBC
Worldwide's leading international and multi-format properties, such
as Lonely Planet, Top Gear, Dancing with the Stars, Doctor Who and
BBC Earth - an aggregating brand for all BBC Worldwide's natural
history content.
Marcus is responsible for building Top Gear into a global
franchise. During his tenure, the brand has diversified into books
and DVDs, formatted series - with two in Australia and Russia - and
a live tour, which travelled to major cities in the UK and around
the world, and was watched by 300,000 people.
Marcus also leads the teams devising strategies around the
multi-platform aggregator brand, BBC Earth, as well as children's
favourite Doctor Who. BBC Earth will look to drive better value
from the BBC's rich resource of national history content and ensure
that credit for the production of all these properties goes back to
the BBC.
He began his career in advertising sales for Redwood Publishing,
joining BBC Worldwide in 1991, when the BBC's commercial arm took
over the business. In 1997 he moved from group advertisement
manager of Lifestyle titles to become Publisher of this group,
adding Top Gear Natural History and Music titles to his portfolio
over the next 3 years. In 2000 he completed a two-year MBA at
Ashridge Business School.
Marcus joined the BBC Magazines Board at the end of 2001, and the
BBC Haymarket Exhibitions Board a year later. In 2002, Marcus moved
over to publish the Radio Times as Publishing Director, delivering
Radio Times' most profitable year in 2003/04. In 2005 Marcus was
promoted to Managing Director, BBC Magazines (London) and two years
later, Marcus took responsibility for the transformation of a
number of BBC Worldwide magazine titles to the web, overseeing
delivery of the infrastructure for all BBC Worldwide's passion
sites.
He is married with two children and lives in London.
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