President, BBC Worldwide America
As President, BBC Worldwide America, Herb Scannell is responsible
for growing the BBC brand and the business across all divisions in
the U.S., the BBC's largest market outside the UK. Appointed in
June 2010, he is part of BBC Worldwide's Senior Management team,
reporting directly to CEO, John Smith.
His responsibilities in the U.S. include flagship cable channel
BBC AMERICA in 77 million
homes and BBC AMERICA HD, BBC Worldwide Productions (producers of
the hugely successful series Dancing with the Stars), BBC.com,
Sales and Distribution including Digital Syndication and Motion
Gallery, Home Entertainment, and Licensed Consumer Products. He
also oversees the exploitation of BBC Worldwide's Global Brands in
the U.S. including Top Gear, Doctor Who and the natural history
brand BBC Earth.
Prior to joining the BBC, Scannell spent much of his career at
Viacom. As Vice Chairman of MTV Networks and President of
Nickelodeon Networks he oversaw all creative and business
operations for a portfolio of brands including Nickelodeon, the #1
rated network in cable TV for 10 years running, TV Land, the cable
home of classic TV and Spike TV, America's first network for men.
In addition he was responsible for a suite of digital networks
including preschool channel Noggin, as well as online offerings, a
successful feature film division and Viacom's Consumer Products
division, which grew into the third largest licensing business in
the world under his watch.
After becoming President of Nickelodeon in 1996, he successfully
expanded Nickelodeon's brand into feature films, consumer products,
magazines, online, live theatrical shows and built the first new
animation studio in Los Angeles in 40 years, creating hits
including Spongebob Squarepants, Hey Arnold and
Fairly Odd Parents. Other hits included preschool
favorites Blues Clues and Dora the Explorer.
Prior to joining Nickelodeon and MTV Networks, he held various
marketing and promotional positions in pay TV at The Movie Channel
In 2006 he left Viacom to launch Next New Networks, a company
set up to produce and distribute micro-television networks
targeting niche communities on the internet, which was recently
acquired by Google. Scannell stepped down from the CEO position in
2008 but remains on the company board. He is also Chairman of the
Board of WNYC, New York City's public radio station and serves on
the Board of Ballet Hispanico, a leading Hispanic dance and
cultural institution based in the city.
Herb is a graduate of Boston College with a Bachelor of Arts.
Married to Sarah Reetz, they are parents to two young girls and
reside in New York City.